Ads that bring enquiries, not just clicks

A Google Ads agency plans, builds and manages your campaigns so your budget reaches people who are ready to buy, call or book. Good management is mostly about what you leave out, such as searches that waste money, locations you cannot serve and keywords that bring curious browsers.

We handle keyword research, ad writing, location and schedule settings, conversion tracking and weekly clean-up of search terms. We also check what happens after the click, because an ad that sends people to a slow or confusing page will always be expensive. If your site needs work first, our website service builds pages made for each campaign.

The right platform depends on how your customers look for you. People actively searching for a service are best reached by search ads, while people who have not yet thought about you are reached through social feeds.

• Google Ads: search and Maps campaigns for people ready to call or book, and often the best place to start for local services.
• Microsoft Ads: the same search approach on Bing, which can suit older or office-based audiences at a lower cost per click in some markets.
• Meta ads: Facebook and Instagram for offers, events, new openings and local awareness.
• LinkedIn ads: for selling to other businesses by job title, industry and company size.

We start with one or two platforms and add more only when the first is working. For software and service companies selling to other businesses, see B2B SaaS lead generation in Canada.

The work covers everything between the ad and the enquiry, not only the ad itself. Your written plan lists each item, and typically includes the following.

• Ad account setup in your name, with you as the owner and us as a user
• Keyword research and negative keyword lists to block wasted searches
• Ad copy written and reviewed by a person, then approved by you
• Landing pages built for each campaign, with one message and one action
• Conversion tracking in Google Analytics 4, plus call tracking through CallRail
• Form and CRM connections through HubSpot, Zapier or Make so every lead reaches the right person
• An instant reply or follow-up email, written to meet CASL consent rules
• Weekly checks of search terms, audiences and budgets
• A monthly report on leads and sales, with a short call

Two separate costs apply: the ad spend you pay to the platform and the fee you pay us to manage it. We keep them apart so you can always see exactly where your money goes.

• Ad spend: paid by you directly to Google, Meta, Microsoft or LinkedIn. We recommend a starting amount in the plan and adjust it as results come in.
• Setup: a fixed price for building accounts, tracking, campaigns and landing pages.
• Management: a month-to-month fee for tuning and reporting, with 30 days' notice to stop.

The right budget depends on your area, how many people search for your service and what a new customer is worth. A fixed written quote follows the free first call, and we say plainly if your budget is too small for a platform to work.

Ads can bring enquiries within weeks of launch, but the first month is mainly for learning what works. We watch which searches, ads and pages produce real leads, then tighten the campaign around them.

We do not promise a number of leads or a cost per lead, because those depend on your market, your offer and how quickly your team replies. What we do promise is clear tracking, honest reporting and a campaign that gets cleaner over time. Slow replies to enquiries are one of the commonest reasons ads underperform, so we help you set up fast follow-up. Ads work best alongside local SEO, which builds lasting visibility while ads cover the gap.

You do. Every ad account, analytics property, call tracking account and email list is created in your name, and we work inside them as users.

That means you can see all spend, all results and all leads at any time, and if you end the work, nothing needs to be handed back or rebuilt. Ad spend is charged to your card or account by the platform, never through us. It also keeps pricing honest, because there is no markup hidden in your ad budget. For sector-specific notes, see our trades and home services page.