Marketing for retail and e-commerce

Start with a store that makes buying easy, then send the right people to it. Ads sent to a confusing site waste money, so we fix the page before we turn the spend up.

• Clear product titles, photos and descriptions
• Fast pages that work on a phone
• Simple checkout with the payment and shipping options Canadians expect
• Tracking that ties each sale to the ad, email or search that started it

See website design and build and paid advertising.

The first thing we usually look at is whether your sales can even be traced. If the ad account, the store and analytics aren't connected properly, you can't tell what's working, so we set up Google Analytics 4 and your store tracking before we scale anything.

Shopify is the easier choice for most shops, and WooCommerce suits businesses already on WordPress or needing custom control. We build on either and recommend one after seeing your products and how you work.

• Shopify: hosted, quick to launch, large app ecosystem, monthly fees
• WooCommerce: more flexible, runs on your WordPress site, more upkeep
• Moving from another platform: we move products, customers and order history and keep your search rankings with redirects

Either way, the store and domain are in your name.

They search for a product or a use, and compare a few options on price, photos, reviews and shipping. We write your pages for those moments.

• 'Gift for a coffee lover' or 'handmade soap Canada'
• 'Winter boots Vancouver' or 'clothing store near me'
• 'Buy [your product type] online Canada'
• 'Shop open Sunday' or 'local pickup'

Google Shopping, Meta product ads and Google Maps each catch a different kind of shopper, and we choose based on what you sell.

We also check how your products read on a phone, because most browsing happens there. If a shopper can't see price, size, shipping and returns without hunting, they leave, and no ad can fix that for you.

We connect the store, the traffic and the follow-up, and report on all of it. For a brand website we've built, see the Gemini D Wave product-catalogue site on our work page.

• Online store build or improvement
• Google Shopping and Meta product campaigns, with the product feed set up properly
• Email flows for abandoned carts, welcome and post-purchase, in Mailchimp or similar, with CASL consent
• Social content that shows product in use
• Google Business Profile and local ads to bring people into a physical store
• One monthly revenue report by channel

Which service to start with depends on where you are stuck. A shop with a dated website usually starts with the store. A shop with a good store and no traffic usually starts with product ads and search. A shop with plenty of first orders and few repeat buyers starts with email.

The cost depends on your product count, platform and channels, and we give a fixed written quote after a free 30-minute call. We don't quote before we've seen the store.

• Store builds, migrations and feed setup are fixed-scope projects
• Ads, email and social are monthly and month-to-month with 30 days' notice
• Ad spend is paid by you directly to Google or Meta
• Everything, from your Shopify account to ad accounts and email lists, is in your name

If you also sell in a physical shop, we plan the online and in-store sides together, so a promotion, a new arrival or a local event reaches both kinds of customer at the same time.

Ads and email flows can bring sales within weeks once the store is ready, while search rankings usually take 3-6 months. Fixing a slow or confusing checkout often helps right away.

We don't promise figures. The report shows sales by channel, so you can see what's earning its place. Nothing goes live without your approval, and we track sales honestly, including the ones that came from somewhere other than our ads. Read how to choose a digital marketing agency for questions to ask any agency.

Seasonal peaks matter in retail, so we plan back from the date. Starting a couple of months before a busy season gives time to fix the store, test ads at a small scale and get email flows running before the rush.