Marketing for real estate and mortgage

You build your own sources: a website that ranks for your neighbourhoods, a strong Google profile, and ads that send people to a form you control. Portal leads are shared and often go cold, while leads from your own channels are yours to follow up for as long as it takes.

We usually start with ads and follow-up, because both can help within weeks, then add content that grows slowly. See paid advertising and automation.

The first conversation is about where your last ten clients actually came from. That tells us which sources to keep, which to stop paying for, and which gaps matter most, whether you are a solo agent in one neighbourhood or a brokerage covering a whole region.

They search for questions, long before they search for a name. We build pages that answer them.

• 'Condos for sale in Surrey' or 'townhouses near good schools'
• 'How much is my home worth' and 'sell my house fast vs list'
• 'First-time home buyer programs in BC' or 'how much down payment do I need'
• 'Mortgage broker near me' and 'mortgage renewal options'
• 'Property manager for rental' or 'how to find good tenants'

Every page ends with one clear next step: a valuation request, a pre-approval form or a call.

It covers staying in front of people for months and catching them when they are ready. We pick the pieces that fit your business and add more when the first ones work.

• Listing promotion with ads and social posts for each property
• Valuation, buyer, seller and pre-approval forms that go straight to you
• Email and text sequences that keep you in touch for months, sent only with consent under CASL
• Neighbourhood pages and market updates written for local searches
• Google Business Profile and review requests after every closing
• A personal or team website, built to feel like you (website design and build)

A small team usually starts with ads, one strong lead form and follow-up. A brokerage may start with consistent agent pages and shared reporting. Property managers often begin with two separate pages, one for owners and one for tenants, so each gets the right message.

Use a short, honest sequence that gives people something useful each time, and stop when they ask you to. Most people who fill in a form are not ready to buy that week, and most agents stop calling after two or three tries.

We write a sequence you can read and approve: a first reply the same day, a guide to the neighbourhood, a market update, a check-in. It runs from your CRM, such as HubSpot, so you see who has opened what and when to pick up the phone. Consent and unsubscribe are built in.

The price depends on how many neighbourhoods, listings and channels you want, and we give a fixed written quote after a free 30-minute call. We don't guess before we've seen your market.

• Websites, forms and CRM setup are fixed-scope projects with a fixed price
• Monthly ads, content and email work is month-to-month with 30 days' notice
• Ad spend is paid by you directly to Google or Meta, so you control it and can see it
• All accounts, domains and lists are in your name, including the leads we help you collect

Ads and Google profile fixes can start bringing enquiries within weeks, while search rankings and content usually take 3-6 months. Real estate also has a long buying cycle, so a lead this month may become a client next season.

We don't promise numbers. Each month we report on appointments with buyers and sellers, and what each source brought in. A website typically takes 4-8 weeks from an approved plan. Ads and claims are written to your real estate council's current standards, and you approve everything first. To see what a good agency relationship looks like, read how to choose a digital marketing agency.

Because homes sell on trust, we also keep your tone personal. Posts, emails and neighbourhood pages are drafted with AI tools to save time, then read, edited and approved by a person before anything goes out. No client data goes into AI tools without consent.