Marketing for education and non-profits

Make it easy for a parent to find you on Google, see what you offer, and ask a question in under a minute. Most families compare two or three options on their phone, then pick the one that felt clearest and most trustworthy.

• One page per program with ages, schedule, fees and how to register
• A Google Business Profile with photos, hours and reviews
• A short enquiry form with a fast reply
• An easy way to book a tour or trial class

See website design and build and local search.

Small organizations often have information in five places: an old website, a social page, a PDF and an email thread. We pull it into one clear place so a parent or donor doesn't have to hunt, and so your team can keep it current without extra work.

They search for a need and a place, and a lot of the answer is practical. We write your pages to answer what they actually type.

• 'Math tutor for grade 8 near me' or 'after-school program Surrey'
• 'Preschool with openings' or 'private school open house'
• 'Music lessons for kids' or 'summer camps'
• 'Donate to a local food bank' or 'volunteer near me'
• 'Community group events this weekend'

We also make sure the basics are right on a phone: fees, dates, location, contact details and how to register or give. A parent standing in a school car park should be able to find them in seconds.

Eligible registered charities can apply for Google Ad Grants, which gives free search advertising credit each month. It has strict rules, and a poorly run account can lose it.

We help eligible charities apply and then run the account within Google's requirements, so the credit is used well on searches that bring donors, volunteers and event guests. Eligibility is set by Google, and we check it with you on the first call. See paid advertising for how we handle ad accounts, which are always in your charity's name.

We start with the basics that cost little and help most, then add campaigns around key dates like registration, camps and giving seasons.

• A clear website with programs, dates and how to join or donate
• Google profile, local search and review requests
• Enrolment drives, events and donation appeals, with ads where they pay off
• Email updates for families, donors and volunteers, sent with consent
• Simple social posts planned around the school year or campaign calendar (social media)
• Forms and sign-ups that follow privacy rules, and never collect health information

For charities and community groups, we also help you tell the story behind the work in plain words: who you help, what a gift does and how to get involved. We write with you and use real photos from your own events where possible, with permission from anyone shown.

We scope the work to your budget and give a fixed written quote after a free 30-minute call. We discuss budget openly, so you never get a quote for work you can't afford.

• Websites and campaigns are fixed-scope projects with a fixed price
• Monthly work is month-to-month with 30 days' notice
• Ad spend is paid by you directly to the platform, or covered by Google Ad Grants if you qualify
• Accounts and lists are in your name, so they stay with your organization even if volunteers or staff change

A clearer site and better Google profile can help within weeks, while search rankings usually take 3-6 months. Enrolment and giving also follow the calendar, so the best time to start is a few months before your busy period.

We don't promise numbers. The monthly report covers enrolments, sign-ups or donations and where they came from. Websites typically take 4-8 weeks from an approved plan. Our process is the same for any organization, and you can read about it in how to choose a digital marketing agency in Canada.

Many groups run on volunteers who change from year to year. That is why everything is documented and every account stays in your organization's name, so the next person can pick up where the last one left off.