Marketing for restaurants, cafes and bars

Most of it comes down to a complete, current Google Business Profile with good photos, correct hours and a working booking link. When someone searches 'brunch near me' or 'best patio Vancouver', Google shows the places it trusts to be open and accurate.

• Correct categories, opening hours and holiday hours
• Fresh photos of food, room and team, taken on site if you want us to shoot them
• Menu and booking links that go straight to the right page
• Replies to reviews, written in your voice and approved by you

Profile fixes can help within weeks. See local and search marketing for how we handle it.

We also look at the small things that quietly lose tables: a menu link that opens the wrong page, a phone number that goes to voicemail at lunch, or a booking button that fails on mobile. These are cheap to fix and easy to miss when you are busy running service.

If you take delivery orders as well, we make sure your name, menu and prices match across every app and your own site, and point regulars to the channel that suits you best.

They search for a situation more than a name. We write your pages and profile to match what guests actually type.

• 'Brunch with a patio near me' or 'dog-friendly cafe'
• 'Birthday dinner for 12' or 'private room for a work party'
• 'Gluten-free options' or 'vegan menu'
• 'Happy hour tonight' or 'live music this weekend'
• 'Catering for an office lunch'

Each of these deserves a clear answer on your site and in your profile, not a PDF menu that only opens on some phones.

It covers the places guests look before they come: Google, your website, social and your own guest list. We start with whatever is costing you the most empty tables.

• Google Business Profile management and photos
• A website with a real menu, hours, a map and booking buttons (website design and build)
• Reels and posts planned around specials, events and seasons (social media)
• Event and private-dining enquiry pages with automatic follow-up
• Email and SMS lists for regulars, collected with proper consent under CASL
• Local ads for slow nights, new menus and events

Which service to start with depends on the gap. A place with a half-empty dining room on weeknights usually starts with the Google profile and a small ad. A new cafe with no following starts with the website, photos and a steady social rhythm.

Keep a list of people who have already said yes to hearing from you, then message them when you have something worth coming for. Email and text beat hoping the algorithm shows your post.

We set up a sign-up at the table, on your website and at the till, with a clear consent line and an easy unsubscribe, as Canadian anti-spam law (CASL) requires. Then we plan a few simple messages: a new menu, a quiet Tuesday offer, a birthday note. The list is in your Mailchimp or similar account, in your name. See automation and follow-up.

Cost depends on what you need, and we give you a fixed written quote after a free 30-minute first call. We don't quote from a rate card before we know your place.

• One-off projects, such as a new website or a profile clean-up, have a fixed scope and a fixed price
• Monthly work, such as social, ads and email, is month-to-month with 30 days' notice, so you aren't locked in
• Ad spend is separate and paid by you directly to Google or Meta, so you can see every dollar

Every account, from the domain to your ad accounts and guest list, is in your name from day one.

Some changes help within weeks and others take months, and anyone promising a date is guessing. Fixing your Google profile and running ads for a specific event can show up fairly quickly. Search rankings usually take 3-6 months, and social builds as people come to recognise your place.

We don't promise numbers. Each month you get one report on bookings, covers and enquiries, with a short call about what is working. A website usually takes 4-8 weeks from an approved plan, and nothing goes live without your approval. To see how agencies work with local businesses, read how to choose a digital marketing agency in Canada.