Know what's working before you spend more

A digital marketing audit is a structured review of everything customers see and touch before they contact you, plus the numbers that show whether it is working. The aim is a short list of fixes in priority order, not a long report nobody reads.

We look at the website, search and Maps visibility, ad accounts, tracking and lead handling together, because problems often sit between them. For example, ads can look fine until you discover the form does not record where the lead came from.

It suits business owners who are about to hire an agency, change agencies, increase ad spend or rebuild a website and want a neutral view first. It also suits anyone who inherited marketing accounts from a former employee and does not know what is inside them.

The audit has six parts, and you get a written note on each one.

• Website: speed on a phone, clarity of the message, and how easy it is to enquire
• Search and Maps: where you appear for the searches customers make, your Google Business Profile, and where competitors beat you
• Ad accounts: Google, Microsoft, Meta or LinkedIn structure, wasted spend and missed opportunities
• Tracking: whether Google Analytics 4, Search Console and call tracking can be trusted
• Lead handling: how fast enquiries are answered and where they are lost
• Written plan: a ranked list of fixes with a walkthrough call

Each part ends with what to fix first and roughly how big the job is, so you are never left with findings and no next step. Where we spot privacy or consent gaps, such as forms that collect more than they should, we flag them for your own advisor to confirm.

An audit is a fixed-scope project, so you get a written quote after a free 30-minute call and the price does not change. It depends mainly on how many channels and accounts we need to review.

• A website and local search review is the lightest scope
• Adding ad accounts and tracking increases the scope
• Multiple locations or several websites are quoted by number

You are not committing to anything beyond the audit, and ad accounts stay in your name with you paying the platforms directly.

If you later decide to act on the plan with us, the work is quoted separately and fixed in the same way, so each step has a clear price before it starts.

Audits take one to two weeks from the time we have access to your accounts. You get a short written plan and a walkthrough call.

The plan ranks fixes by how much they matter and how hard they are to do, so you can see what to do this month and what can wait. It includes plain-language notes on what we found, why it matters and who could do the fix, whether that is you, your web developer or us. If part of it fits our website, search or ads work, we will say so, but the plan is yours either way.

An audit by itself does not change your results. It tells you what to change, and the results come from doing the work, which can take weeks for quick fixes and three to six months for search rankings.

Some fixes help sooner, like cleaning up a Google Business Profile or stopping ad spend that goes nowhere. We will not promise a specific outcome, and we will not invent a number to make the plan sound better. If the honest answer is that your marketing is mostly fine and one thing is holding it back, we will say that. For a wider view, see our guide on choosing a digital marketing agency in Canada.

No. The written plan is yours to use however you like, including giving it to your own team or another agency.

Many businesses start with an audit because they have been burned by vague reports before. We would rather earn the next project by being clear and useful, and if you want help, we can talk about it on a free call. Everything we reviewed stays in your accounts, and we never keep your data.