Marketing for beauty, fitness and wellness
Full classes and full appointment books come from great reviews, a strong Instagram and easy online booking. We look after all three.
Full classes and full appointment books come from a few things working together: good reviews, a strong Instagram and online booking that takes a minute. We look after all three for salons, barbershops, spas, gyms, yoga and pilates studios, and personal trainers across Canada. We also set up the reminders that bring first-time clients back for a second visit.
How it works
- 1
Audit your booking path
We look at your Google profile, reviews, Instagram, website and what happens when someone tries to book. Takes 1-2 weeks.
- 2
Pick the services to fill first
Choose the classes, treatments or memberships with the most empty spots, and plan around them.
- 3
Build booking and the intro offer
Make booking work from Google, Instagram and your site, and create an offer that brings in first-time clients.
- 4
Launch content and reminders
Reels, photos and rebooking messages, with consent for email and text, approved by you before anything is live.
- 5
Review monthly
One report on bookings and memberships, and a short call about what to fill next.
What usually gets in the way
- Empty spots in the schedule
- Instagram that's hard to keep up with
- Clients who come once and don't return
What we do about it
Online booking
Book from Instagram, Google and your website.
Social content
Reels and posts that show real results.
Intro offers
Campaigns that bring in first-time clients.
Rebooking reminders
Bring clients back on schedule.
The number we watch: bookings and memberships.
How do salons, spas and studios get more bookings in Canada?
Make it simple to book from wherever people find you, and give them proof that clients like you. Most new clients see your Google reviews and Instagram first, then pick the place that lets them book fastest.
- A booking button on your Google profile, Instagram and website
- Photos of real results and real rooms, not stock
- A steady stream of fresh reviews, requested right after the visit
- A clear first-visit offer
See local search and social media.
Reviews matter more here than almost anywhere. A short, polite request sent the same day as the visit, with a direct link to your Google profile, tends to be the simplest routine, and we set it up so your front desk or instructors only have to say one sentence.
What do people search for when choosing a salon, spa or gym?
They search for a service plus a place, and they scan reviews before they click. We build pages and profiles for those searches.
- 'Balayage near me' or 'barber open Sunday'
- 'Facial Surrey' or 'massage therapist near me'
- 'Beginner yoga classes' or 'women-only gym'
- 'Personal trainer for weight training' or 'pilates reformer class'
- 'Gym with free trial'
Each service gets its own page with photos, who it is for and a booking button.
We also look at how your place reads on a phone: is the price list easy to find, do class times show the right day, and can a nervous first-timer see who they will meet? Small details like these often decide the booking.
What does marketing for a salon, gym or wellness studio include?
We cover finding you, booking you and bringing clients back. Here is what we can build, in the order we usually do it.
- Online booking that connects to the platform you already use for appointments, classes or memberships
- Google Business Profile with services, photos and a review routine
- Reels and posts that show real work, with a calendar you approve (social media)
- Intro offers, such as a first-class pack or a first-visit price, with ads where useful (advertising)
- Rebooking reminders by email and text, sent with consent under CASL
- On-site photo and video shoots across the Lower Mainland
A salon with a quiet midweek usually starts with booking and an intro offer. A new studio with no following starts with photos, Google and a steady social rhythm. A gym with a lot of drop-off focuses first on reminders and the first thirty days of a new member's experience.
How do I get first-time clients to come back?
Ask for the next booking before they leave and send a short reminder when it is due. Most clients don't leave because they were unhappy, they just forget.
We set up a message a day after the first visit, a reminder when it is time to rebook, and a gentle note for people who haven't been in a while. Each one has an easy unsubscribe. Where your platform allows, it books straight from the message. For more on this, see automation and follow-up.
How much does marketing for a salon, spa or fitness studio cost?
We give a fixed written quote after a free 30-minute call, based on how many locations, services and channels you want. No rate card, because no two studios need the same thing.
- Website, booking setup and a photo shoot are fixed-scope projects
- Social, ads and reminders are monthly, month-to-month with 30 days' notice
- Ad spend goes straight from you to Google or Meta
- All accounts are in your name
Because clients are often sharing personal information, we collect only what is needed to book and keep everything in your own account. We follow PIPEDA and provincial privacy rules and check any special requirements with you.
How long does it take to fill a schedule with marketing?
An intro offer with ads can help within weeks, while search rankings and a following on social usually take 3-6 months. Google profile fixes and better booking can improve things sooner.
We don't promise numbers. The monthly report shows bookings and memberships, where they came from and what to do next. Our forms never collect health information, so intake and medical questions stay in your own system. A new site typically takes 4-8 weeks from an approved plan, and nothing goes live without your approval. If you run a clinic-style practice, see marketing for clinics.
Where we usually start
Social media and content
Steady posts, short video and photos, planned for you.
Learn moreHi, are you free tomorrow?
Yes! Here's a link to book.
Instant replyAutomation and follow-up
Instant replies, reminders and review requests.
Learn moreAds and lead generation
Google, Meta and LinkedIn ads that bring real enquiries.
Learn moreCommon questions
Can you work with our booking software?
Usually, yes, including the common salon, spa and gym platforms. We check on the first call and tell you plainly if something won't connect.
Do you do photo and video shoots?
Yes, on site across the Lower Mainland. We plan a shot list first and use the content across your site, Google and social.
Will you collect health information in your forms?
No. Our marketing forms never collect health information, and anything of that kind belongs in your own booking or intake system.
Can you help promote a new class or membership?
Yes. We build a simple page, a short ad and a follow-up, and report on the sign-ups.
Do you manage reviews?
We set up a routine to ask happy clients for reviews, and draft replies in your voice for you to approve.
Can you run Instagram for us?
We plan and post on the channels that fit your clients, usually Instagram first, and you approve before anything goes out.
Do you work with single-chair salons and solo trainers?
Yes. We scope the work to fit a small business, and monthly work has no long contract.
Let's talk about your business.
Tell us what's not working. We'll show you where to begin.