Marketing for trades and home services

Most urgent jobs go to whoever shows up near the customer and answers the phone. You get there with a strong Google Business Profile, reviews and pages that match what people search.

• An accurate profile with services, service areas and hours, including after-hours calls
• Real photos of finished jobs, vans and your team
• A habit of asking for a review after every job
• A tap-to-call button and short quote form on every page

This is the core of our local search work.

Speed matters as much as ranking. A business that answers a call or text in minutes will often win the job over one that is a little higher on the map.

Customers search by the problem and the place, and many are in a hurry.

• Plumbing: "plumber near me", "burst pipe emergency", "water heater replacement"
• Electrical: "electrician for panel upgrade", "EV charger installation"
• Renovation: "kitchen renovation Surrey", "basement suite contractor"
• Cleaning: "move-out cleaning Vancouver", "office cleaning weekly"

A page for each service in each city you cover gives you a chance to appear for all of these.

Many customers also search with the name of a nearby suburb or neighbourhood, so pages for the places you actually work are worth the effort, as long as they describe real jobs and real areas.

Writing these pages in plain words, with the services and areas you really cover, keeps them useful and honest.

We keep the setup simple and focus on calls and quotes.

• Google Business Profile setup and monthly care
• Service-area pages for each city you cover
• Google Ads and Local Services Ads set up in your own account
• Call tracking so you know which source each call came from
• Instant replies to quote requests by text or email, with consent handled under CASL
• A simple way to collect job photos and reviews after each visit
• A fast, mobile-friendly website built on WordPress or Webflow

Read more about advertising and automation.

Job photos do a lot of the selling. A before-and-after of a bathroom, a tidy panel upgrade or a spotless kitchen tells a customer more than a paragraph of promises.

We also check that your phone number, hours and service areas match everywhere they appear online, because mismatches confuse both customers and Google.

Pricing depends on how many cities and services you cover, and you see a fixed written quote before we start.

• Websites and setup: a fixed quote with a fixed scope
• Monthly work, such as Maps care or ad management: month-to-month with 30 days' notice
• Ad spend: paid by you directly to Google or Meta
• Leads: every enquiry comes only to you, never shared

Your domain, ad accounts and analytics are all in your name.

If you run a small crew, we can start with one city and one service, then expand as the calendar fills. You are never asked to commit to a bigger plan than you need.

We also tell you if a service is not worth advertising yet, so spend goes where jobs are most likely to come from.

Google Ads and profile fixes can bring calls within weeks. Website rankings in each city usually take 3-6 months to build.

We do not promise a number of jobs, since that depends on your area, season and how quickly you answer. We report on calls, quote requests and booked jobs each month so you can see the trend.

Seasonal trades see swings, so we talk through what a normal month looks like for you and judge results against that, not against a generic target.

The first month is mostly setup and tracking, so expect the clearest picture after two or three months of real calls.

Start with local search to get found, add Google Ads for jobs this week, and use automatic quote replies so no enquiry waits. See examples of our website projects on the work page.

Renovators and cleaners often benefit from a portfolio page and a quote form that asks for the details needed to price the job, which cuts the back-and-forth.

If you are not sure where to begin, an audit gives you a short list of fixes in order.